About us

The new brand founded in 2019, is the embodiment of a lifestyle sreeetwear & casual brand. Aspirational, focused and in-sync with its young and ambitious audience

We are born on the streets. We are urban, streetwear & casual, authentic, and real. We celebrate city life and free spirits. We dream and we dream big. The world is our stage that we take with an open mind and a black canvas.

We feel and we base everything we do on how it feels to us! We create clothing we love to wear ourselves. Clothing that makes us feel good. Our collections reflect who we are, and our goal is to inspire anyone to be who they want to be.

Fashion is following trends. We dare to challenge that. In a world that is rapidly changing, and is calling for sustainability, we answer with clothing that is timeless, seasonless, ageless and genderless.

Streetwear & Casual has the ability to be recognizable across borders and languages. It's not about clothing. It's about the stories we live and tell. We are fueled by passion and progression, driven by people pushing innovation, supporting the scene, and taking risks. Feel free to wear the real streetwear & casual outfits